Riding on Asia's growth potential and the success of preview showcase Ganbarou Nippon: Taste of Japan, OISHII JAPAN has been staged as an answer to the insatiable appetite for Japanese food, and related products and services in Asia, Australasia and the Middle East.

A proven innovative Japanese F&B showcase to drive your business in Asia

Oishii Japan is a dedicated showcase focused on the world of Japanese food and beverage (F&B), and the setting up of food business outside Japan.

It is an all-encompassing food showcase that caters to business owners and investors in the food business, F&B professionals, as well as buyers from the food retail industry. It incorporates the world of Japanese food and drinks, noodle, food machinery and food franchising.