The third edition of Oishii Japan, organised by Oishii Japan Executive Committee, is ASEAN’s largest dedicated Japanese F&B showcase. The three-day event is an all-encompassing showcase of food, drinks and related equipment and machinery from all over Japan. Oishii Japan is launched to showcase the beauty and versatility of Japanese produce that can be incorporated into many types of cuisines. By celebrating the intricacies of Japanese cuisine, Oishii Japan aims to promote the rich heritage, culture and wide array of agricultural produce that Japan has to offer. The show caters to F&B professionals, chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food business. In 2013, Oishii Japan attracted close to 6,000 trade and public visitors from 24 countries.